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Thursday, June 28, 2012

Report: Councilman Wants Bronx Span Named After Former Mayor Dinkins

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A Bronx lawmaker wants the city to name the Willis Avenue Bridge after New York's first African American mayor.

The Daily News reports City Councilman Fernando Cabrera will introduce a bill later today calling for the bridge to be named after David Dinkins.

Dinkins served in City Hall from 1990 to 1993 after beating Ed Koch, who was honored last year by having the Queensboro Bridge named for him.

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Wednesday, June 27, 2012

Stocks waver after upbeat housing data

By msnbc.com news services

Updated at 10:45 a.m. ET: Stocks were wavering Tuesday after sharp losses in the prior session and as a Spanish bill auction met with falling demand.

The S&P/Case Shiller composite index, released before the open, showed single-family home prices picked up for a third month in a row in April, suggesting the recovery in the housing market is gaining traction.

?This looks like a solid turn,? David Blitzer, head of the S&P Index Committee, told CNBC. ?It?s going to take a few months to cement all the evidence together, but it?s looking pretty good.?

Stocks fell on Monday to put the S&P 500 market index near break-even for June, as investors saw little reason to be optimistic about a European Union summit this week.

Spain's short-term borrowing costs nearly tripled at auction when the country sold 3.08 billion euros of its short-term debt, as the Treasury paid the highest rates to sell the paper since November.

Finance chiefs of the euro zone's four biggest economies will hold last-minute talks in Paris on Tuesday evening to discuss managing the crisis in the short term and proposals for closer long-term fiscal and banking integration in preparation for the summit later in the week.

According to a document prepared for the meeting, European leaders will discuss specific steps toward a cross-border banking union, closer fiscal integration and the possibility of a debt redemption fund.

"The market is going to pay attention and listen to any chatter that comes out over the next couple of days about what they think is going to come out of the summit," said Ken Polcari, managing director at ICAP Equities in New York.

"We are stuck in this predicament because the market is waiting for some real catalyst to push it one way or the other."

Cyprus became the latest euro zone member to ask for an aid package on Monday, adding to concerns about European leaders' ability to handle the crisis.

Rupert Murdoch's News Corp is thinking of splitting into two companies.

Reuters contributed to this report.

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Air Force Reserve wants an app for basic training

16 hrs.

InnovationNewsDaily Staff

Military recruits have marched off to boot camp with nothing more than their families' well-wishes in the past, but today's warriors could get a little help from their smartphones. The U.S. Air Force Reserve has drawn up a wish list for a smartphone app that can help recruits adjust to basic training and military life.

The dream app combines nutrition and exercise features that even civilian smartphone owners might envy. One app feature would count calories based on photos of food taken by the phone. Another would map a recruit's runs based on their smartphone GPS. A third feature would even provide a digital assistant similar to the Apple iPhone's Siri that can talk fitness encouragement to trainees.

But the app ideas list also has plenty of military-centric features based on learning military law, chain of command or individual responsibilities as an Air Force Reserve member. Even suggested games have themes, including "Name the Military Tune" or "Weapons Familiarization" for the U.S. military's standard-issue M-16 assault rifle ? not to mention games for learning rank, chain of command, military law, and Air Force history.

Such games would combine with possible social networking features that include basic profile information (including gender, base of assignment and ship date) and help bring people together for carpooling or to cooperate in fitness challenges. The Air Force Reserve envisions the app allowing up to 4,000 users at a time accessing the Internet through smartphone, netbook, tablet or computer.

The Air Force Reserve put out the call for interested smartphone app-makers in a "request for information" notice on June 13 with an original deadline of June 26 for any interested app-makers. But it has already extended the contact due date to July 6 because of "significant interest and questions."

Follow InnovationNewsDaily on Twitter @News_Innovation, or on Facebook.

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Boo Boo's Jennifer Cawthorn on Moshi ... - Natural Baby Shower

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Our Life in A Day series takes you on a a guided tour around the lives of our lovely suppliers: How they juggle family and business? What inspires them? Tips, truths, confessions and more. In our third post, we?re introducing Jennifer Cawthorn, co-founder of the highly successful natural skin-care brand Boo Boo:

?Being my own boss is great ? Corinna, my business partner and I launched Boo Boo because we couldn?t find any natural, effective, UK-made products to use on our babies. We were both on maternity leave at the time from our jobs as magazine editors. We decide to launch a Mummy and Baby range that looked as gorgeous as it was to use, that was natural and made in the UK. That was five years ago, now we?re stocked in John Lewis, Harrods, Selfridges and of course, brilliant independent stockists such as Natural Baby Shower.

Here?s a typical day:

?

7.00AM

I have my own 8-year old alarm clock in the shape of my son, Thomas, who wakes up around 6am every morning although he has strict instructions not to wake me before 7! My husband, Paul is usually leaving for work at this time and Maisy, my 7-year-old daughter is just waking up. We all shower (with Boo Boo Top to Toe wash of course!), dress and go downstairs for breakfast. The kids are big fans of a four-course breakfast ? usually starting with cereal or omelette and finishing with a variation of cheese, fruit and yoghurt or anything else they can find in the fridge. I make do with a cup of tea and a glass of juice to start with but I put a bowl of frozen raspberries next to the Aga to defrost ready for when I get back from school.

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8.00AM

Now the children are older, they?re pretty up to speed with the morning routine although, there?s always a bit of chivving along to be done though and I find myself standing at the foot of the stairs shouting things like ?brush your teeth Thomas! Find your reading book Maisy! Have you been to the toilet?? I think I?ll find it hard to stop doing that ? even when they?re teenagers!

?

8.40AM

When we moved from London to Wakefield five years ago, my number one house-choosing rule was that we needed to live within walking distance to school! The walk wakes us all up and we?ll have a chat about who?s fallen out with who at school and what is the toy-of-the-moment: Moshi Monsters (Maisy), Lego (Thomas).

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9.00AM

Fortunately the kids give me a kiss and now run happily into school ? for the first two years that they were both at school either one of them seemed to be clinging on to me and crying for me not to leave. I used to look at other kids skipping happily in and wonder what I was doing wrong! My husband jokes that I?m so soft with them, why would they want to go to school! But we?ve all grown-out of it thankfully.

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9.20AM

Once home, I have my raspberries with yoghurt, pecans and honey and make a second cup of tea. Then I switch on Radio 2 (it?s my companion as I work alone at home!)? and settle down at my desk to start going through emails ? I usually get distracted by reading the gossip websites for any celebrity baby news I can pop on our Facebook site. I?m really lucky to work from home, it feels very relaxed, although it can feel lonely when there?s no office banter. Fortunately, I have a lovely friend, Nicola who comes in a couple of hours a day to help out with orders etc. and I?m always on the phone to stockists and suppliers who I have a good rapport with.

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10AM

Once I?ve dealt with emails, I?ll open up our To Do list ? because Corinna, my business partner and I live 200 miles apart, we rely on technology to ensure we are working well together ? as well as numerous phone calls, we use Dropbox on our computers where we share all our files. Our To Do list grows by the day but without it I?d definitely stray off course. I?ll spend most of the morning sorting out shop orders, speaking to stockists and web customers and generally making sure everyone?s happy.

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12AM

I?m always ready for lunch, working alone, I need little markers during the day as an excuse to get up and stretch my legs. Lunch is usually whatever?s floating around in the fridge ? a cheese and tomato sandwich, leftovers ? nothing very exciting. If it?s a nice day I?ll eat it in the garden and 20 minutes away from my screen. Paul will usually phone from work so we?ll have a ten minute chat about our day so far.

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1PM to 3pm

The time flies by in the afternoon! I only have limited uninterrupted time because I leave my? desk at 3pm to pick the kids up from school. Suddenly, I?m aware of the clock ticking and all the things I need to get done! I may have a blog to write, phone calls to make or label words for one of our new products so I try and keep my eyes off my emails and get my head down ? emails make it easy to get distracted! At the moment, Corinna and I are working on some exciting new products, as well as getting the formulas perfect we can spend hours and hours making sure the packaging is beautiful ? fortunately, we have very similar tastes so we usually agree.

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3pm to 6pm

A dash out of the door to get the kids. Once home ?it?s snack time, homework and, more often than not, either Brownies, swimming or numerous friends home for tea. While the kids are playing, I?ll keep checking emails and answering calls ? the problem with having a home business is that I can?t just switch it on and off to fit in with my routine. If a customer calls while I?m getting fish fingers out from under the grill then I just have to sound as professional as possible. Usually, our customers, especially women, totally understand when there?s a bit of multi-tasking going on in the background!

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6PM to 8PM

Paul gets home from work and the kids jump all over him and he takes on the role of entertainer (which he?s very good at) I?ll put some dinner on (something easy like pasta or shepherds pie) and we?ll sit down and talk about our day. Then it might be a family game of Scrabble, Paul may play Super Mario on the X box with Thomas while me and Maisy do some colouring-in or, if it?s a nice evening, we?ll sit outside with a cup of tea while, the kids will play on the trampoline or on their rollerskates and skateboards.

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8.30PM

I?m quite strict about bedtime for the children on a school night ? it?s lights out at 8.30pm. Once they?re tucked up, Corinna and I will have our evening phone call. Our business has always worked around our families ? for the last three years we?ve spoken at 8.30pm once the kids have gone to bed? ? Corinna has a boy and a girl the same age too. We?ll plan the next day?s tasks, ?perhaps look at designs of labels on our screens together and talk about orders etc. but it?s always interspersed with lots of chit chat too ? we were friends for 14 years before we launched the business so we always want to know what?s going on in each other?s lives.

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9.30PM

After work, Paul and I will usually flop on the sofa and watch some telly! I have a addiction to reality TV ? Gypsy Weddings, The Voice, One Born Every Minute ? I love it all. I always stay up later than I should but usually head off for my nightly bath with Boo Boo Splendidly Soothing Bath Soak at about 10.30PM and try and be in bed for 11PM. Paul has to be up earlier than me so he?s usually pestering me to switch the light off ? I have a little light on my Kindle so I usually curl up with that on- much easier than a torch under the duvet!?

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Thanks so much for sharing this with us Jennifer, good luck with everything

Take a look at Boo Boo?s all-natural range here (we just love the quirky retro packaging)

Our all time favourites in the range are the ?Luxury Mummy Spa Kit:

And?Boo Boo Soothing?Bottom Butter, perfect for delicate wee bums!

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Alec Baldwin to appear on Broadway in 'Orphans'

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Don't Stop Writing Articles Because of Google Penguin | | Razworks ...

The Google Penguin algorithm update is nothing to worry about if you continue writing articles naturally, and without endless keyword repetition. The update has been designed to catch out those relying on ?black hat? web-spamming techniques to boost their rankings, and not those that have gained their ranking position fairly and honestly.

A search engine?s clients are those using it to find information, and Google is only trying to improve that service for its customers ? and by assisting the search engine to achieve this you can take a big step towards a good ranking. Google is not particularly targeting poor quality content here, although you will suffer if your page text is full of unnecessary instances of your keywords. What concerns Google is the source of the links back to your website, and the anchor text you use that people click onto reach your individual web pages.

So that?s it basically ? how to keep the Google Penguin algorithm update happy. To be more specific:

Your Web Page Content

Keep writing articles, but keep it natural and avoid keyword spamming. The Google Penguin update has been designed to detect what is known as webspam, a component of which is keyword stuffing ? trying to influence spider algorithms by excessive use of a keyword in an article or web page content.

You should work to a maximum of around 1% keyword density. The more discerning article directories apply a keyword limit to your submitted articles. Ezine Articles for example applies a 2% limit ? that includes similar terms, such as ?article writing,? ?writing articles,? and ?write articles? all being regarded as the same keyword; even ?articles? would be read as a keyword.

I would suggest using a keyword density of no more than 1%, if that. 2% should be regarded as a top figure.

Taking ?golf balls? as an example of a keyword you are using on a page in a golfing site, you would use the word ?golf? in terms such as ?golf shoes,? ?golf apparel? and many others. The algorithm has no idea of your intended keyword, so it will list what it believes appropriate from the semantics of your page. It will take ?golf? as a keyword and, if that exceeds a certain figure (nobody but Google knows what that is), your page is liable to be dropped a few places in the rankings for any of its keywords.

So write naturally and don?t worry about keyword density, other than to keep it low, although not so low that the main topic is lost. Forget numbers in your article writing, and write naturally and sensibly ? as if you were speaking to the person reading your article.

Your Anchor Text

Many people use the same anchor text in their links time after time. Mix it up: when you are writing your resource, box or creating in-text links that readers can click, it makes sense to use your primary keyword or phrase as the anchor text (the text that is highlighted as a link). Avoid the use of the same keyword or phrase all the time. If your website focuses on article writing or article marketing, avoid the temptation to keep repeating the word ?article? in the text.

You can employ a number of alternative words, such as dissertation, essay, passage, content, copy and so on.? Synonyms can often be difficult to find, particularly those meaning exactly the same in the same context, so if you are stuck for alternatives, check out an online thesaurus such as Thesaurus.com and you will find a whole host of them. You may lose the benefit of links back to your web pages if Google Penguin calculates your links as being over-repetitive (an algorithm is a mathematical formula and hence does not use human values).

Your Linking Strategy

The Google Penguin update looks for a diverse source for the links leading back to your web pages. Your search engine listing position will suffer if large numbers of backlinks come from the same website or from a recognized links farm. The same is true if your links are predominantly from poor quality web pages and pages not directly connected with the topic of those to which they link.

Mix your links between different sources, and also different types of source. For example, don?t have all your articles published on the same article directory. Make as sure as you can that the links leading back to your website (backlinks) are not all from the same source ? or even similar sources, but are mixed between different article and web directories, Squidoo lenses, forums, blogs, private web pages, etc.. Make sure your links come from multiple sources.

So, if you avoid excessive keyword repetition, vary your anchor text and mix the source of your backlinks up, you can kick the penguin in the rear end and tell it to get lost. Google?s purpose is to provide its clients with a good search experience ? the search engine is not particularly trying to punish you ? and the Google Penguin update is how it is achieving that. So keep writing
articles!

Article by Peter Nisbet. If you want more information on the Google Penguin update, check out Pete?s website where you can also take advantage of Pete?s $5 offer on his 43-page booklet on article marketing and article writing.

Post from: SiteProNews: Webmaster News & Resources

Don?t Stop Writing Articles Because of Google Penguin

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Oil tops $93 on Norway strike, drop in U.S. crude stocks

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