Project Orion: Say Media?s Plan To Tailor TypePad Into Its CMS And Become The Conde Nast Of The Web

I finally caught up with Say Media CEO Matt Sanchez today, after his acquisition of tech blog ReadWriteWeb. He wouldn't confirm the $5 million price (he didn't deny it either), but he let slip something else which sheds light on Say Media's overall strategy. Internally, they call it Orion. It is a professional, modern content management system (CMS) specifically tailored to handle everything "from content creation to how ads appear," says Sanchez. Usually, content and ads are controlled by different systems. The focus will be on creating a streamlined, "beautiful experience" which Sanchez describes as "having an art department in a box." It will have a "smoother interface," support for multiple contributors, social sharing and analytics on the backend for to help better editors program their sites. It will also work across mobile and Web from the get-go. ReadWriteWeb will move over to Orion with a redesign in the first quarter.

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