How Much to Realtors Work, Earn & Spend? [Infographic - HouseHunt

An ActiveRain survey shows that if you?re not keeping up with the Jonses ? or Smiths or Andersons or Murrays ? in the use of technology you?d better get started or risk being left behind.

The survey of 2,000 real estate agents reveals that many are investing in a variety of tools to expand their reach to customers, with 63 percent saying they have an Internet Data Exchange (IDX) website that features home listing feeds from their MLS at an average expenditure of $75 a month. Additionally, 62 percent say they use tools that help them create comparative market analyses for clients ($73) and 51 percent use customer relationship management software ($46) to help manage their customer leads.

The survey also found that 40 percent of agents still rely on direct mail ($108) while about 45 percent use search-engine optimization, blogging and social media ($47) for their real estate marketing efforts. Also, 32 percent of respondents say they pay for online leads through a variety of generation systems such as HouseHunt.

One of the more interesting findings is that the more time Realtors put into their work the more successful they are. On the question of how much Realtors work, earn and spend those in the successful group say that they work an average of 50 median hours a week, make an annual income of at least $100,000 and spend an average of $15,000 each year on expenses. Realtors in the struggling category responded that they work less than 40 hours a week, make about $20,000 a year and spend $3,000.

When it comes to sources of business, staying in touch with clients and making sure you make the experience as smooth as possible played a big role, with 20 percent responding that business in 2011 came from referrals and 19 percent saying it came through past clients. Another interesting finding showed that the average Realtor spends about $1,070 a year on marketing while top-producing agents spend five to 10 times that much.

And even though gas prices have inched down from the skyrocketing costs of March, April and May, operating a vehicle remains a Realtor?s biggest expenditure. The survey found that Realtors spend nearly $1,800 a year on vehicle expenses, with 20 percent responding that they spend more than $5,000 annually in transportation costs.

How do you stack up? Have any ideas on how we can best utilize our time and money? If anything, these numbers show that we basically get of our profession what we put into it.

For the complete poll, visit http://activerain.com/real-estate-marketing

Source: http://www.blog.househuntnetwork.com/2012/07/numbers/

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