You can find public bulletin boards throughout communities, in locations such as libraries, grocery stores, laundromats, schools and health clubs. Their ubiquitous presence can make bulletin boards an effective low-cost marketing tool for a business owner with a limited advertising budget. A few basic ideas can help you get the most out of your public bulletin board marketing campaign.
Bulletin board advertising can make the community aware of your new enterprise. Creating fliers with tear strips at the bottom has a similar effect to handing out business cards. Use the body of the flier to provide basic information about your business, and include your business contact information on the tear strip. This prevents the need for prospective customers to write down the information. Even if a prospect forgets about your business in the short term, your tear strip can serve as a reminder when she comes across it at a later time.
You can enjoy better success with your bulletin board marketing campaign by targeting the locations where you place your fliers instead of placing them randomly. By doing so, you?re more likely to reach people that have a need for your service. For example, if you own a dry cleaning business, focus on posting your fliers on bulletin boards in laundromats or in businesses frequented by professionals who need to dress formally for work. If you operate a resume preparation service, ideal locations include local colleges and libraries.
Use public bulletin boards to promote your business? special events or sales on an ongoing basis. The body of the flier can provide information about the promotion, and tear strips can serve as coupons or may be exchanged for free merchandise. By keeping track of the number of tear strips you receive, you?ll be able to gauge the effectiveness of your promotion as well as your bulletin board marketing efforts in general.
You even can start a public bulletin board service business of your own. Many business owners and professionals do not have the time to travel around the area to post their own marketing materials. You can provide a valuable service by performing the task for them and receiving a flat fee in return. If you?re the creative type, generate additional revenue by working with business owners to develop an eye-catching flier that conveys their marketing message. Of course, you can use public bulletin boards to market your services.
Chris Joseph writes for newspapers and online publications, covering business, technology, health, fitness and sports. He holds a Bachelor of Science in marketing from York College of Pennsylvania.
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Relative Terms: Advertising | Public | bSmall | bMarketing | Businessb | Ideasb | BulletinRelated tips
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