VEVO: 40B Videos Watched Globally In The Last Year, Mobile Traffic Doubled In Q2 To 1.3B Streams

Back in March, VEVO rolled out a huge new redesign, which saw the major-label-owned music video giant add continuous playback and beef up its personalization and social features. Thanks to tight new integration with Facebook's Open Graph, VEVO quickly saw a big increase in the number of videos watched and shared via the social network. Simultaneously, the company has been making a serious push on mobile and recently began rolling out its new features across redesigned mobile apps. In fact, mobile continues to be VEVO's fastest growing platform, the company said today in its Q2 viewership report, with 18 million mobile and tablet apps downloaded to date -- up 146 percent from Q2 2011.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/pid63hobq08/

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